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Marketing management
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Marketing management
Main Author:
Kotler, Philip.
Other Authors:
Keller, Kevin Lane
Edition:
15th edition.
Subjects:
Marketing --
>
Management.
Holdings
Description
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Item Description:
includes bibliographical references and index
Physical Description:
xxii, 692 pages,118 variously numbered pages: color illustrations; 29 cm.
ISBN:
9780133856460
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