International Marketing
Main Author: | Cateora, Philip R. |
---|---|
Other Authors: | Graham, John L., Gilly, Mary C., Money, R. Bruce |
Published: |
Dubuque:
McGraw-Hill Education,
c2020.
|
Edition: | 18th edition [International student edition]. |
Subjects: |
Similar Items
-
International marketing / by Philip R. Cateora, Mary C. Gilly, John L. Graham..
by: Cateora, Philip R. -
International marketing by Philip R. Cateora [and] John L. Graham..
by: Cateora, Philip R.
Published: (2002) -
International marketing / by Philip R. Cateora & John L. Graham..
by: Cateora, Philip R. -
International marketing : an asia-pacific perspective / by Richard Fletcher and Heather Crawford.
by: Fletcher, Richard -
Global marketing management / by Masaaki Kotabe & Kristiaan Helsen..
by: Kotabe, Masaaki