International Marketing

Main Author: Cateora, Philip R.
Other Authors: Graham, John L., Gilly, Mary C., Money, R. Bruce
Published: Dubuque: McGraw-Hill Education, c2020.
Edition:18th edition [International student edition].
Subjects:
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100 1 |a Cateora, Philip R.  
245 0 0 |a International Marketing   |c by Philip R. Cateora, R. Bruce Money, Mary C. Gilly, and John L. Graham. 
250 |a 18th edition [International student edition]. 
260 |a Dubuque:   |b McGraw-Hill Education,   |c c2020. 
300 |a xxxii, 682 pages : col.ill. ; 28cm. 
500 |a Includes index 
650 0 |a International business enterprises.  
650 0 |a Export marketing.  
700 1 |a Graham, John L.  
700 1 |a Gilly, Mary C.  
700 1 |a Money, R. Bruce  
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