Cover Image

International Marketing

Main Author: Cateora, Philip R.
Other Authors: Graham, John L., Gilly, Mary C., Money, R. Bruce
Published: Dubuque: McGraw-Hill Education, c2020.
Edition:18th edition [International student edition].
Subjects:
International business enterprises.
Export marketing.
Item Description:Includes index
Physical Description:xxxii, 682 pages : col.ill. ; 28cm.
ISBN:9781260547870

Similar Items