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International Marketing
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International Marketing
Main Author:
Cateora, Philip R.
Other Authors:
Graham, John L.
,
Gilly, Mary C.
,
Money, R. Bruce
Published:
Dubuque:
McGraw-Hill Education,
c2020.
Edition:
18th edition [International student edition].
Subjects:
International business enterprises.
Export marketing.
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Item Description:
Includes index
Physical Description:
xxxii, 682 pages : col.ill. ; 28cm.
ISBN:
9781260547870
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