Armstrong, G., & Kotler, P. (2017). Marketing: An Introduction (13th edition.). Boston: Pearson.
Chicago Style CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 13th edition. Boston: Pearson, 2017.
MLA CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 13th edition. Boston: Pearson, 2017.
Warning: These citations may not always be 100% accurate.