The Effect of Health, Price, Mood and Convenience on Consumers' Purchase Intention within the Frozen Dessert Industry in Penang.
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Faculty of Business, Communications and Law Inti International University.
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| LEADER | 00511cam a2200133 7i4500 | ||
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| 001 | 0000016666 | ||
| 005 | 20190813090000.0 | ||
| 090 | 0 | 0 | |a September 2018 (1) |
| 100 | 1 | |a Chua Yan Wah | |
| 245 | 0 | 0 | |a The Effect of Health, Price, Mood and Convenience on Consumers' Purchase Intention within the Frozen Dessert Industry in Penang. |
| 260 | |a Faculty of Business, Communications and Law Inti International University. | ||
| 300 | |a Binding books - Thesis. | ||
| 500 | |a Master of Business Administration | ||
| 999 | |a 8000000128 |b Book |c Thesis | ||