Description: Marketing / by William M. Pride and O.C. Ferrell.

Main Author:	Pride, William M.
Other Authors:	Ferrell, O.C.
Published:	Australia : Cengage Learning, c2020.
Edition:	2020 edition.
Subjects:	Marketing

Item Description:	Includes bibliographical references and index
Physical Description:	xxvii, 692 pages : col. ill. ; 28 cm.
ISBN:	9780357033791