APA Citation

Pride, W. M., & Ferrell, O. Marketing / by William M. Pride and O.C. Ferrell (2020 edition.). Australia : Cengage Learning, c2020.

Chicago Style Citation

Pride, William M., and O.C Ferrell. Marketing / By William M. Pride and O.C. Ferrell. 2020 edition. Australia : Cengage Learning, c2020.

MLA Citation

Pride, William M., and O.C Ferrell. Marketing / By William M. Pride and O.C. Ferrell. 2020 edition. Australia : Cengage Learning, c2020.

Warning: These citations may not always be 100% accurate.