QR Code

Strategic brand management : building, measuring, and managing brand equity

Main Author:	Keller, Kevin Lane
Published:	Harlow, Essex: Pearson, c2013.
Edition:	4th edition.
Subjects:	Brand name products -- > Management

Similar Items

Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller.
by: Keller, Kevin Lane
Published: (2013)

Strategic Brand Management : building, measuring, and managing brand equity Kevin Lane Keller, Vanitha Swaminathan..
by: Keller, Kevin Lane
Published: (2020)

Creating powerful brands : / by L. de Chernatony [and] Malcolm McDonald..
by: de Chernatony, L. (Leslie)
Published: (2003)

Advertising media planning : a brand management approach Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda.
by: Kelley, Larry D., 1955-
Published: (2023)

Brand Management : principles and applications for effective branding by Jaywant Singh & Paurav Shukla.
by: Singh, Jaywant
Published: (2024)

Principles of advertising & IMC / by Tom Duncan..
by: Duncan, Tom.

Strategic Management of Technological Innovation by Melissa A. Schilling.
by: Schilling, Melissa A.
Published: (2020)

Operations management : sustainability and supply chain management by Jay Heizer, & Barry Render.
by: Heizer, Jay H.
Published: (2014)

Marketing management / by Philip Kotler & Kevin Lane Keller..
by: Kotler, Philip

Operations management by Jay Heizer, Barry Render..
by: Heizer, Jay
Published: (2004)

Operations management by Jay Heizer [and] Barry Render..
by: Heizer, Jay
Published: (2001)

Operations management / by William J. Stevenson..
by: Stevenson, William J.

Operations management / by William J. Stevenson..
by: Stevenson, William J.

Principles of operation management : / by Jay Heizer [and] Barry Render.
by: Heizer, Jay
Published: (2004)

Essential Operations Management by Alex Hill & Terry Hill.
by: Hill, Alex
Published: (2018)

Operations managment : Strategy and analysis Lee J. Krajewski, Larry P. Ritzman.
by: Krajewski, Lee J.
Published: (1996)

Operations Management / by Jay Heizer and Barry Render.
by: Heizer, Jay

Operations management / by Jay Heizer & Barry Render..
by: Heizer, Jay

Operations management /by Jay Heizer, Barry Render..
by: Heizer, Jay

Principles of operations management / by Jay Heizer & Barry Render..
by: Heizer, Jay

Operations management : a value-driven approach Steven A. Melnyk [and] David R. Denzler..
by: Melnyk, Steven A.
Published: (1996)

Operations management William J. Stevenson, Saunders College of Business, Rochester Institute of Technology.
by: Stevenson, William J.,
Published: (2018)

Operation management/ by Nigel Slack, Staurt Chambers and Robert Johnston.
by: Slack, Nigel
Published: (2004)

Operations management / by Nigel Slack, Stuart Chambers and Robert Johnston.
by: Slack, Nigel

Operations management : an integrated approach / by R. Dan Reid and Nada R. Sanders.
by: Reid, R. Dan

Operations management : an asian perspective / by William J. Stevenson & Sum Chee Chuong..
by: Stevenson, William J.

Operations management / by Nigel Slack, Alistair Brandon-Jones and Robert Johnston..
by: Slack, Nigel

Operations management / by William J. Stevenson & Sum Chee Chuong..
by: Stevenson, William J.

Operations management : processes and supply chains / by Lee J. Krajewski, Larry P. Ritzman & Manoj K. Malhotra..
by: Krajewski, Lee J.

Operations management : processes and supply chains / by Lee J. Krajewski, Larry P. Ritzman, Manoj K. Malhotra..
by: Krajewski, Lee J.

New products management / by Merle Crawford & Anthony Di Benedetto..
by: Crawford, C. Merle

Operations strategy / by Nigel Slack & Michael Lewis..
by: Slack, Nigel

Marketing management/ by Philip Kotler and Kavin Lane Keller.
by: Kotler, Philip
Published: (2006)

Marketing management Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.
by: Kotler, Philip.

Operations management / Jay Heizer, Barry Render..
by: Heizer, Jay H.

Product Design and Development by Karl T. Ulrich, Steven D. Eppinger , Maria C.Yang.
by: Ulrich, Karl T.
Published: (2020)

Statistics for management and economics by Gerald Keller.
by: Keller, Gerald.
Published: (2005)

Statistics for management and economics by Gerald Keller, Brian Warrack..
by: Keller, Gerald.
Published: (2003)

Statistics for management and economics by Gerald Keller, Brian Warrack..
by: Keller, Gerald.
Published: (1997)

Statistics for management and economics by Gerald Keller, Brian Warrack..
by: Keller, Gerald.
Published: (1999)