Strategic brand management : building, measuring, and managing brand equity
| Main Author: | |
|---|---|
| Published: |
Harlow, Essex:
Pearson,
c2013.
|
| Edition: | 4th edition. |
| Subjects: |
| LEADER | 00558cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000016623 | ||
| 005 | 20190726090000.0 | ||
| 020 | |a 9780273780045 | ||
| 090 | 0 | 0 | |a 658.827/KEV |
| 100 | 1 | |a Keller, Kevin Lane | |
| 245 | 0 | 0 | |a Strategic brand management : |b building, measuring, and managing brand equity |c Kevin Lane Keller.. |
| 250 | |a 4th edition. | ||
| 260 | |a Harlow, Essex: |b Pearson, |c c2013. | ||
| 300 | |a xxviii, 549 pages: |b illustration; |c 28 cm. | ||
| 500 | |a includes index | ||
| 650 | 0 | |a Brand name products -- |x Management | |
| 999 | |a 1000026294 |b Book |c Red Spot | ||