APA Citation

Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4th edition.). Harlow, Essex: Pearson.

Chicago Style Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th edition. Harlow, Essex: Pearson, 2013.

MLA Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th edition. Harlow, Essex: Pearson, 2013.

Warning: These citations may not always be 100% accurate.