Cover Image

Strategic brand management : building, measuring, and managing brand equity

Main Author: Keller, Kevin Lane
Published: Harlow, Essex: Pearson, c2013.
Edition:4th edition.
Subjects:
Brand name products -- > Management

Library Level 6

Call Number: 658 827 KEV
Accession Item Category Format Status Notes
1000026294 Red Spot Book AVAILABLE

Similar Items