Marketing Communications : objectives, strategy, tactics

Main Author:	Rossiter, John R.
Other Authors:	Larry Percy, Lars Bergkvist
Published:	Thousand Oaks, CA: SAGE Pub., c2018.
Edition:	1st edition.

Similar Items

Marketing communications : theory and applications / by John R. Rossiter & Steven Bellman..
by: Rossiter, John R.

Strategic integrated marketing communications Larry Percy.
by: Percy, Larry
Published: (2023)

Marketing communications : an integrated approach by P. R. Smith with Jonathan Taylor..
by: Smith, P. R.
Published: (2002)

Marketing Communications : discovery, creation and conversations.
by: Fill, Chris
Published: (2016)

International marketing by Philip R. Cateora [and] John L. Graham..
by: Cateora, Philip R.
Published: (2002)

International marketing : analysis and strategy by Sak Onkvisit [and] John J. Shaw.
by: Onkvisit,Sak
Published: (1993)

Marketing : concepts and strategies by William M Pride..
by: Pride, William M.
Published: (2003)

Marketing : concepts and strategies by William M Pride..
by: Pride, William M.
Published: (2003)

Marketing communications : interactivity, communities and content / by Chris Fill..
by: Fill, Chris.

International Marketing by Philip R. Cateora, R. Bruce Money, Mary C. Gilly, and John L. Graham.
by: Cateora, Philip R.
Published: (2020)

Integrated marketing communications Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, & Terence A Shimp.
by: Chitty, William
Published: (2015)

The business of communicating John Nutting, Marty Cielens, Jenny Strachan.
by: Nutting, John
Published: (1996)

Marketing research by Donald R. Cooper, Pamela S. Schindler.
by: Cooper, Donald R.
Published: (2006)

Marketing edited by John Stapleton.
Published: (1980)

Marketing : concepts and strategies by William M Pride and O.C Ferrell.
by: Pride, William M.
Published: (2006)

Excellence in Business Communication by John V. Thill.
by: Thill, John V
Published: (2017)

Communication for business and the professions : strategies and skills by Judith Dwyer.
by: Dwyer, Judith
Published: (2013)

Communication for business and the professions : strategies and skills by Judith Dwyer.
by: Dwyer, Judith
Published: (2016)

International marketing / by Philip R. Cateora & John L. Graham..
by: Cateora, Philip R.

Services Marketing : People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock.
by: Wirtz, Jochen
Published: (2016)

Communication in business: strategies and skills / Judith Dwyer..
by: Dwyer, Judith.

Communication in business: strategies and skills / Judith Dwyer..
by: Dwyer, Judith.

Business communication strategies / by Matthukutty M. Monippally..
by: Monippally, Matthukutty M.

Marketing strategy & competitive positioning by Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud and John M. Rudd.
by: Hooley, Graham J
Published: (2017)

Marketing : concepts and strategies 2000e William M. Pride & O.C. Ferrell..
by: Pride, William M.
Published: (2000)

Marketing : planning & strategy / by Subhash C. Jain.
by: Jain, Subhash C.

Digital marketing : Strategy, Implementation and Practice by Dave Chaffey, and Fiona Ellis-Chadwick.
by: Chaffey, Dave
Published: (2016)

Digital Marketing : Strategy, Implementation and Practice by Dave Chaffey, Fiona Ellis-Chadwick.
by: Chaffey, Dave
Published: (2019)

Strategic marketing for nonprofit organizations / by Alan R. Andreasen and Philip Kotler.
by: Andreasen, Alan R.

Marketing research : an apllied approach by Thomas C. Kinnear [and] James R. Taylor.
by: Kinnear, Thomas C.
Published: (1991)

International marketing / by Philip R. Cateora, Mary C. Gilly, John L. Graham..
by: Cateora, Philip R.

Operations managment : Strategy and analysis Lee J. Krajewski, Larry P. Ritzman.
by: Krajewski, Lee J.
Published: (1996)

Marketing strategy & competitive positioning by Graham J. Hooley, Nigel F. Piercy, and Brigitte Nicoulaud..
by: Hooley, Graham J.
Published: (2012)

Effective communicator : a guide to business communication / by Dwyer..
by: Dwyer

Marketing planning and strategy / by Subhash C. Jain and George T. Haley.
by: Jain, Subhash C.

Marketing management strategies / by O.C. Ferrell & Michael D. Hartline..
by: Ferrell, O.C.

Services marketing : concepts, strategies and cases / by K. Douglas Hoffman [et.al].
by: Hoffman, K. Douglas

Services marketing : people, technology and strategy / by Christopher Lovelock & Jochen Wirtz.
by: Lovelock, Christopher

Marketing planning and strategy / by Subash C Jain ... [et al.].
by: Jain, Subash C.

Management / by John R. Schermerhorn Jr ... [et al.]..
by: Schermerhorn, John R. Jr