Marketing Communications : objectives, strategy, tactics

Main Author: Rossiter, John R.
Other Authors: Larry Percy, Lars Bergkvist
Published: Thousand Oaks, CA: SAGE Pub., c2018.
Edition:1st edition.

Library Level 6

Call Number: 658 8 ROS
Accession Item Category Format Status Notes
1000026159 Red Spot Book AVAILABLE
1000026160 Green Spot Book AVAILABLE