00610cam a2200193 7i4500 0000016580 20190410090000.0 9781526438652 658.8/ROS Rossiter, John R. Marketing Communications : objectives, strategy, tactics by John R Rossiter, Larry Percy, Lars Bergkvist. 1st edition. Thousand Oaks, CA: SAGE Pub., c2018. xii, 566 pages : ill. ; 25cm. Includes index Larry Percy Lars Bergkvist 1000026159 Book Red Spot 1000026160 Book Green Spot