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| LEADER |
00610cam a2200193 7i4500 |
| 001 |
0000016580 |
| 005 |
20190410090000.0 |
| 020 |
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|a 9781526438652
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| 090 |
0 |
0 |
|a 658.8/ROS
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| 100 |
1 |
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|a Rossiter, John R.
|
| 245 |
0 |
0 |
|a Marketing Communications :
|b objectives, strategy, tactics
|c by John R Rossiter, Larry Percy, Lars Bergkvist.
|
| 250 |
|
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|a 1st edition.
|
| 260 |
|
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|a Thousand Oaks, CA:
|b SAGE Pub.,
|c c2018.
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| 300 |
|
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|a xii, 566 pages : ill. ; 25cm.
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| 500 |
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|a Includes index
|
| 700 |
1 |
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|a Larry Percy
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| 700 |
1 |
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|a Lars Bergkvist
|
| 999 |
|
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|a 1000026159
|b Book
|c Red Spot
|
| 999 |
|
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|a 1000026160
|b Book
|c Green Spot
|
