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Marketing Communications :
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Marketing Communications : objectives, strategy, tactics
Main Author:
Rossiter, John R.
Other Authors:
Larry Percy
,
Lars Bergkvist
Published:
Thousand Oaks, CA:
SAGE Pub.,
c2018.
Edition:
1st edition.
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Item Description:
Includes index
Physical Description:
xii, 566 pages : ill. ; 25cm.
ISBN:
9781526438652
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