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| LEADER |
00624cam a2200193 7i4500 |
| 001 |
0000016544 |
| 005 |
20190103090000.0 |
| 020 |
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|a 9781259921261
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| 090 |
0 |
0 |
|a 659.1/ARE
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| 100 |
1 |
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|a Arens, William F.
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| 245 |
0 |
0 |
|a Contemporary advertising
|c by William F. Arens, Michael F. Weigold and Christian Arens.
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| 250 |
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|a 15th ed..
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| 260 |
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|a Avenue of the Americas, New York : McGraw-Hill,
|c c2017.
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| 300 |
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|a xxxi, 714 p.: col. ill.; col. map ; 29 cm..
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| 650 |
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0 |
|a Advertising.
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| 700 |
1 |
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|a Weigold, Michael F.
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| 700 |
1 |
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|a Arens, Christian
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| 999 |
|
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|a 1000026093
|b Book
|c Red Spot
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| 999 |
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|a 1000026094
|b Book
|c Green Spot
|
