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Contemporary advertising
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Contemporary advertising
Main Author:
Arens, William F.
Other Authors:
Weigold, Michael F.
,
Arens, Christian
Published:
Avenue of the Americas, New York : McGraw-Hill,
c2017.
Edition:
15th ed..
Subjects:
Advertising.
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Physical Description:
xxxi, 714 p.: col. ill.; col. map ; 29 cm..
ISBN:
9781259921261
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