APA Citation

Arens, W. F., Weigold, M. F., & Arens, C. (2017). Contemporary advertising (15th ed.). Avenue of the Americas, New York : McGraw-Hill.

Chicago Style Citation

Arens, William F., Michael F. Weigold, and Christian Arens. Contemporary Advertising. 15th ed. Avenue of the Americas, New York : McGraw-Hill, 2017.

MLA Citation

Arens, William F., Michael F. Weigold, and Christian Arens. Contemporary Advertising. 15th ed. Avenue of the Americas, New York : McGraw-Hill, 2017.

Warning: These citations may not always be 100% accurate.