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| LEADER |
00751cam a2200229 7i4500 |
| 001 |
0000016495 |
| 005 |
20180827090000.0 |
| 020 |
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|a 9781292017310
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| 090 |
0 |
0 |
|a 658.802/MAR
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| 100 |
1 |
|
|a Hooley, Graham J
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| 245 |
0 |
0 |
|a Marketing strategy & competitive positioning
|c by Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud and John M. Rudd.
|
| 250 |
|
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|a 6th ed.
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| 260 |
|
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|a Harlow:
|b Pearson Education Limited,
|c c2017.
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| 300 |
|
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|a xiv, 569 p.:
|b ill.;
|c 27 cm.
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| 500 |
|
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|a Includes bibliographic references and index
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| 650 |
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0 |
|a Marketing --
|x Management
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| 650 |
|
0 |
|a Target marketing
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| 700 |
1 |
|
|a Nicoulaud, Brigitte
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| 700 |
1 |
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|a Piercy, Nigel
|
| 999 |
|
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|a 1000026028
|b Book
|c Red Spot
|
| 999 |
|
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|a 1000026029
|b Book
|c Green Spot
|
