Description: Marketing strategy & competitive positioning

Main Author:	Hooley, Graham J
Other Authors:	Nicoulaud, Brigitte, Piercy, Nigel
Published:	Harlow: Pearson Education Limited, c2017.
Edition:	6th ed.
Subjects:	Marketing -- > Management Target marketing

Item Description:	Includes bibliographic references and index
Physical Description:	xiv, 569 p.: ill.; 27 cm.
ISBN:	9781292017310