APA Citation

Hooley, G. J., Nicoulaud, B., & Piercy, N. (2017). Marketing strategy & competitive positioning (6th ed.). Harlow: Pearson Education Limited.

Chicago Style Citation

Hooley, Graham J., Brigitte Nicoulaud, and Nigel Piercy. Marketing Strategy & Competitive Positioning. 6th ed. Harlow: Pearson Education Limited, 2017.

MLA Citation

Hooley, Graham J., Brigitte Nicoulaud, and Nigel Piercy. Marketing Strategy & Competitive Positioning. 6th ed. Harlow: Pearson Education Limited, 2017.

Warning: These citations may not always be 100% accurate.