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| LEADER |
00773cam a2200217 7i4500 |
| 001 |
0000016493 |
| 005 |
20180814090000.0 |
| 020 |
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|a 9780134085968
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| 090 |
0 |
0 |
|a 658.83/MAR
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| 100 |
1 |
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|a Bendle, Neil T
|
| 245 |
0 |
0 |
|a Marketing metrics :
|b the manager's guide to measuring marketing performance
|c Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.
|
| 250 |
|
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|a 3rd edition.
|
| 260 |
|
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|a Upper Saddle River, NJ:
|b Pearson Education, Inc.,
|c c2016.
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| 300 |
|
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|a xv, 439 pages:
|b illustrations;
|c 24 cm.
|
| 500 |
|
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|a Includes bibliographical references and index
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| 650 |
|
0 |
|a Marketing research --
|x Statistical methods
|
| 700 |
1 |
|
|a Farris, Paul W.
|
| 999 |
|
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|a 1000026024
|b Book
|c Red Spot
|
| 999 |
|
|
|a 1000026025
|b Book
|c Green Spot
|
