Marketing metrics : the manager's guide to measuring marketing performance
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| Other Authors: | |
| Published: |
Upper Saddle River, NJ:
Pearson Education, Inc.,
c2016.
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| Edition: | 3rd edition. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xv, 439 pages: illustrations; 24 cm. |
| ISBN: | 9780134085968 |