APA Citation

Bendle, N. T., & Farris, P. W. (2016). Marketing metrics: The manager's guide to measuring marketing performance (3rd edition.). Upper Saddle River, NJ: Pearson Education, Inc..

Chicago Style Citation

Bendle, Neil T., and Paul W. Farris. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. 3rd edition. Upper Saddle River, NJ: Pearson Education, Inc., 2016.

MLA Citation

Bendle, Neil T., and Paul W. Farris. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. 3rd edition. Upper Saddle River, NJ: Pearson Education, Inc., 2016.

Warning: These citations may not always be 100% accurate.