Marketing metrics : the manager's guide to measuring marketing performance

Main Author: Bendle, Neil T
Other Authors: Farris, Paul W.
Published: Upper Saddle River, NJ: Pearson Education, Inc., c2016.
Edition:3rd edition.
Subjects:

Library Level 6

Call Number: 658 83 MAR
Accession Item Category Format Status Notes
1000026024 Red Spot Book AVAILABLE
1000026025 Green Spot Book AVAILABLE