Principles of marketing / by Philip Kotler & Gary Armstrong..
| Main Author: | |
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| Other Authors: | , |
| Published: |
Boston:
Pearson Education Limited,
c2018.
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| Edition: | 17th ed. [Global Edition]. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | 734 page.: illustrations(colour); 28 cm. |
| ISBN: | 9781292220178 |