APA Citation

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing / by Philip Kotler & Gary Armstrong. (17th ed. [Global Edition].). Boston: Pearson Education Limited.

Chicago Style Citation

Kotler, Philip, Gary Armstrong, and Marc Oliver Opresnik. Principles of Marketing / By Philip Kotler & Gary Armstrong. 17th ed. [Global Edition]. Boston: Pearson Education Limited, 2018.

MLA Citation

Kotler, Philip, Gary Armstrong, and Marc Oliver Opresnik. Principles of Marketing / By Philip Kotler & Gary Armstrong. 17th ed. [Global Edition]. Boston: Pearson Education Limited, 2018.

Warning: These citations may not always be 100% accurate.