Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing / by Philip Kotler & Gary Armstrong. (17th ed. [Global Edition].). Boston: Pearson Education Limited.
Chicago Style CitationKotler, Philip, Gary Armstrong, and Marc Oliver Opresnik. Principles of Marketing / By Philip Kotler & Gary Armstrong. 17th ed. [Global Edition]. Boston: Pearson Education Limited, 2018.
MLA CitationKotler, Philip, Gary Armstrong, and Marc Oliver Opresnik. Principles of Marketing / By Philip Kotler & Gary Armstrong. 17th ed. [Global Edition]. Boston: Pearson Education Limited, 2018.
Warning: These citations may not always be 100% accurate.