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Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler.
Main Author:
Zeithaml, Valarie A.
Other Authors:
Gremler, Dwayne D.
,
Bitner, Mary Jo
Published:
New York : McGraw-Hill, c2018.
Edition:
7th ed..
Subjects:
Services industries - Marketing
Customer services
Holdings
Description
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