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| LEADER |
00704cam a2200217 7i4500 |
| 001 |
0000016491 |
| 005 |
20180807090000.0 |
| 020 |
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|a 9781260083521
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| 090 |
0 |
0 |
|a 658.8
|b ZEI
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| 100 |
1 |
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|a Zeithaml, Valarie A.
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| 245 |
0 |
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|a Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler.
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| 250 |
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|a 7th ed..
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| 260 |
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|a New York : McGraw-Hill, c2018.
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| 300 |
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|a xxviii, 514p. : ill. ; 26cm.
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| 500 |
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|a Includes index
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| 650 |
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0 |
|a Services industries - Marketing
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| 650 |
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0 |
|a Customer services
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| 700 |
0 |
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|a Gremler, Dwayne D.
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| 700 |
0 |
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|a Bitner, Mary Jo
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| 999 |
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|a 1000026018
|b Book
|c Red Spot
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| 999 |
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|a 1000026019
|b Book
|c Green Spot
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