Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler.
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| Other Authors: | , |
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New York : McGraw-Hill, c2018.
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| Edition: | 7th ed.. |
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| Item Description: | Includes index |
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| Physical Description: | xxviii, 514p. : ill. ; 26cm. |
| ISBN: | 9781260083521 |