APA Citation

Zeithaml, V. A., Gremler, D. D., & Bitner, M. J. Services marketing: Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler (7th ed.). New York : McGraw-Hill, c2018.

Chicago Style Citation

Zeithaml, Valarie A., Dwayne D. Gremler, and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm / By Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler. 7th ed. New York : McGraw-Hill, c2018.

MLA Citation

Zeithaml, Valarie A., Dwayne D. Gremler, and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm / By Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler. 7th ed. New York : McGraw-Hill, c2018.

Warning: These citations may not always be 100% accurate.