Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler.

Main Author: Zeithaml, Valarie A.
Other Authors: Gremler, Dwayne D., Bitner, Mary Jo
Published: New York : McGraw-Hill, c2018.
Edition:7th ed..
Subjects:

Library Level 6

Call Number: 658 8 ZEI
Accession Item Category Format Status Notes
1000026018 Red Spot Book AVAILABLE
1000026019 Green Spot Book AVAILABLE