Integrated Marketing Communications
Main Author: | Chitty,Bill |
---|---|
Other Authors: | Edwina Luck, Nigel Barker, Anne-Marie Sssenberg, Terence A.Shimp, J.Craig Andrews |
Published: |
Australia:
Cengage,
c 2018.
|
Edition: | 5th Edition (Asia Pacific Edition). |
Subjects: |
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