Integrated Marketing Communications

Main Author: Chitty,Bill
Other Authors: Edwina Luck, Nigel Barker, Anne-Marie Sssenberg, Terence A.Shimp, J.Craig Andrews
Published: Australia: Cengage, c 2018.
Edition:5th Edition (Asia Pacific Edition).
Subjects:
LEADER 00836cam a2200241 7i4500
001 0000016466
005 20190108090000.0
020 |a 9780170386517  
090 0 0 |a 659.1/COM  
100 1 |a Chitty,Bill  
245 0 0 |a Integrated Marketing Communications   |c by Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sssenberg, Terence A.Shimp and J.Craig Andrews. 
250 |a 5th Edition (Asia Pacific Edition). 
260 |a Australia:   |b Cengage,   |c c 2018. 
300 |a xxvii, 532 Pages:   |b illustrations(colour);   |c 28cm. 
500 |a Includes bibliographical references and index 
650 0 |a Marketing skills  
700 1 |a Edwina Luck  
700 1 |a Nigel Barker  
700 1 |a Anne-Marie Sssenberg  
700 1 |a Terence A.Shimp  
700 1 |a J.Craig Andrews  
999 |a 1000025988  |b Book  |c Green Spot 
999 |a 1000026096  |b Book  |c Red Spot