Integrated Marketing Communications
| Main Author: | |
|---|---|
| Other Authors: | , , , , |
| Published: |
Australia:
Cengage,
c 2018.
|
| Edition: | 5th Edition (Asia Pacific Edition). |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | xxvii, 532 Pages: illustrations(colour); 28cm. |
| ISBN: | 9780170386517 |