Integrated marketing communications
Main Author: | Chitty, William |
---|---|
Other Authors: | Shimp, Terence A., Luck, Edwina, Barker, Nigel, Valos, Michael |
Published: |
South Melbourne, Victoria:
Cengage Learning Australia,
c2015.
|
Edition: | 4th ed.[Asia-Pacific edition]. |
Subjects: |
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