00846cam a2200241 7i4500 0000016464 20180424090000.0 9780170254304 658.802/INT Chitty, William Integrated marketing communications Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, & Terence A Shimp. 4th ed.[Asia-Pacific edition]. South Melbourne, Victoria: Cengage Learning Australia, c2015. xxvi, 478 pages:: ill.(some col.); 26 cm. Includes bibliographical references and index Sales promotion Communication in marketing Shimp, Terence A. Luck, Edwina Barker, Nigel Valos, Michael 1000025984 Book Red Spot 1000025985 Book Green Spot