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| LEADER |
00846cam a2200241 7i4500 |
| 001 |
0000016464 |
| 005 |
20180424090000.0 |
| 020 |
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|a 9780170254304
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| 090 |
0 |
0 |
|a 658.802/INT
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| 100 |
1 |
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|a Chitty, William
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| 245 |
0 |
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|a Integrated marketing communications
|c Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, & Terence A Shimp.
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| 250 |
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|a 4th ed.[Asia-Pacific edition].
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| 260 |
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|a South Melbourne, Victoria:
|b Cengage Learning Australia,
|c c2015.
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| 300 |
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|a xxvi, 478 pages::
|b ill.(some col.);
|c 26 cm.
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| 500 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Sales promotion
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| 650 |
|
0 |
|a Communication in marketing
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| 700 |
1 |
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|a Shimp, Terence A.
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| 700 |
1 |
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|a Luck, Edwina
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| 700 |
1 |
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|a Barker, Nigel
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| 700 |
1 |
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|a Valos, Michael
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| 999 |
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|a 1000025984
|b Book
|c Red Spot
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| 999 |
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|a 1000025985
|b Book
|c Green Spot
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