Description: Integrated marketing communications

Main Author:	Chitty, William
Other Authors:	Shimp, Terence A., Luck, Edwina, Barker, Nigel, Valos, Michael
Published:	South Melbourne, Victoria: Cengage Learning Australia, c2015.
Edition:	4th ed.[Asia-Pacific edition].
Subjects:	Sales promotion Communication in marketing

Item Description:	Includes bibliographical references and index
Physical Description:	xxvi, 478 pages:: ill.(some col.); 26 cm.
ISBN:	9780170254304