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Advertising and integrated bra...
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Advertising and integrated brand promotion
Main Author:
O'Guinn, Thomas C.
Other Authors:
Chris T. Allen
,
Richard J. Semenik
,
Angeline Close Scheinbaum
Published:
Australia United States:
Cengage Learning,
c2015.
Edition:
7th edition.
Subjects:
Advertising
Advertising media planning
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Description
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