00825cam a2200229 7i4500 0000016358 20180103090000.0 9781285187815 659.1/OGU O'Guinn, Thomas C. Advertising and integrated brand promotion by Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum . 7th edition. Australia United States: Cengage Learning, c2015. xx, 407 pages: color illustrations; 28 cm. Includes bibliographical references and indexes Advertising Advertising media planning Chris T. Allen Richard J. Semenik Angeline Close Scheinbaum 1000025937 Book Red Spot 1000025938 Book Green Spot