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| LEADER |
00825cam a2200229 7i4500 |
| 001 |
0000016358 |
| 005 |
20180103090000.0 |
| 020 |
|
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|a 9781285187815
|
| 090 |
0 |
0 |
|a 659.1/OGU
|
| 100 |
1 |
|
|a O'Guinn, Thomas C.
|
| 245 |
0 |
0 |
|a Advertising and integrated brand promotion
|c by Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum
.
|
| 250 |
|
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|a 7th edition.
|
| 260 |
|
|
|a Australia
|a United States:
|b Cengage Learning,
|c c2015.
|
| 300 |
|
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|a xx, 407 pages:
|b color illustrations;
|c 28 cm.
|
| 500 |
|
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|a Includes bibliographical references and indexes
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| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Advertising media planning
|
| 700 |
1 |
|
|a Chris T. Allen
|
| 700 |
1 |
|
|a Richard J. Semenik
|
| 700 |
1 |
|
|a Angeline Close Scheinbaum
|
| 999 |
|
|
|a 1000025937
|b Book
|c Red Spot
|
| 999 |
|
|
|a 1000025938
|b Book
|c Green Spot
|
