Advertising and integrated brand promotion
| Main Author: | |
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| Other Authors: | , , |
| Published: |
Australia United States:
Cengage Learning,
c2015.
|
| Edition: | 7th edition. |
| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
|---|---|
| Physical Description: | xx, 407 pages: color illustrations; 28 cm. |
| ISBN: | 9781285187815 |