APA Citation

O'Guinn, T. C., Chris T. Allen, Richard J. Semenik, & Angeline Close Scheinbaum. (2015). Advertising and integrated brand promotion (7th edition.). Australia United States: Cengage Learning.

Chicago Style Citation

O'Guinn, Thomas C., Chris T. Allen, Richard J. Semenik, and Angeline Close Scheinbaum. Advertising and Integrated Brand Promotion. 7th edition. Australia United States: Cengage Learning, 2015.

MLA Citation

O'Guinn, Thomas C., Chris T. Allen, Richard J. Semenik, and Angeline Close Scheinbaum. Advertising and Integrated Brand Promotion. 7th edition. Australia United States: Cengage Learning, 2015.

Warning: These citations may not always be 100% accurate.