Advertising and integrated brand promotion

Main Author: O'Guinn, Thomas C.
Other Authors: Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum
Published: Australia United States: Cengage Learning, c2015.
Edition:7th edition.
Subjects:

Library Level 6

Call Number: 659 1 OGU
Accession Item Category Format Status Notes
1000025937 Red Spot Book AVAILABLE
1000025938 Green Spot Book AVAILABLE