00649cam a2200193 7i4500 0000016357 20180103090000.0 9780198703655 659.1 STR Percy, Larry Strategic Advertising Management by Larry Percy and Richard Rosenbaum Elliot. 5th Edition. Oxford: Oxford University Press, c 2016. xxiv, 429 Pages: illustration (black and white); 25cm. Includes Bibliographical reference and index Advertising Richard Rosenbaum Elliott 1000025935 Book Red Spot 1000025936 Book Green Spot