An Exploratory Study Towards The Perception and Data Readiness for Customer Lifetime Value (CLV) Adoption Among Malaysian Small Medium Enterprises.

Main Author: Lim Chea Yean
Published: Faculty of Business, Communications and Law Inti International University.
LEADER 00531cam a2200133 7i4500
001 0000016260
005 20171109090000.0
090 0 0 |a September 2013 (1)  
100 1 |a Lim Chea Yean  
245 0 0 |a An Exploratory Study Towards The Perception and Data Readiness for Customer Lifetime Value (CLV) Adoption Among Malaysian Small Medium Enterprises. 
260 |a Faculty of Business, Communications and Law Inti International University. 
300 |a Binding books - Thesis. 
500 |a Master of Business Administration 
999 |a 8000000001  |b Book  |c Thesis