An Exploratory Study Towards The Perception and Data Readiness for Customer Lifetime Value (CLV) Adoption Among Malaysian Small Medium Enterprises.
| Main Author: | |
|---|---|
| Published: |
Faculty of Business, Communications and Law Inti International University.
|
Library Level 6
| Call Number: |
SEPTEMBER 2013 1 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 8000000001 | Thesis | Book | AVAILABLE |